Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Spain is the world's second tourism destination — but most of its tourism brands still communicate as if it were 2010. I work with hotels, holiday resorts, premium dining and wine-tourism and gastronomy experiences that want to differentiate themselves from generic tourism marketing.
Spain receives more than 80 million international tourists a year. Despite that, most Spanish tourism brands (hotels, resorts, regions, experiences) still communicate with visual and narrative codes that have remained unchanged for decades: sun, beach, paella, flamenco. The opportunity for differentiation, in that context, is enormous — and most projects fail to take advantage of it.
I work with tourism brands that want to change that: hotels betting on differential experience validated with neuromarketing, resorts building brand around local cultural authority, restaurants professionalising their marketing beyond Tripadvisor, wine-tourism and gastronomy experiences that capture the premium international customer with their own narrative.
Common combination: experience design validated with neuromarketing, branded content that connects with international audiences, positioning that differentiates, acquisition with serious attribution models.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Yes, I'm regularly based in Las Palmas de Gran Canaria. I work with hotels, resorts and premium dining across the archipelago. For projects on other islands I combine an initial visit with structured remote follow-up.
Frequently. Hospitality is one of the sectors where neuromarketing contributes most: experience is the product, and sensory details (the journey through the space, lighting, sound, spaces themselves) affect perception of value in measurable ways. Eye-tracking, facial coding and GSR applied to the real journey.
A combination of branded content that connects with international audiences (video, editorial), presence in specialist sector media (Condé Nast Traveler, Travel + Leisure), work with opinion leaders and specialist press, an SEO plan in target languages. Premium international acquisition is systematic work, not a single campaign.
It pays to balance channels. OTAs give visibility but erode margin. The strategy for premium hospitality combines tactical OTA presence with direct acquisition that reduces dependence. Serious attribution models help to understand which channel really earns each booking.
Yes. I work with public tourism-promotion bodies (Cabildo, Junta, Diputación, town councils). The challenge is to build destination narrative without falling into the clichés of classic institutional tourism marketing.
First session free of charge. Visit to the venue if you're nearby. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.