Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
I work with technology companies, SaaS platforms and startups in growth mode that need to combine serious growth marketing with long-term brand building. Positioning, technical branded content, honest attribution, CRO, ABM. No guru recipes — applied method.
Technology startups and scaleups tend to invest heavily in performance (Google Ads, LinkedIn, Meta) and little in brand building. The result: CACs rising, total dependence on paid channels, vulnerability the moment a competitor with brand starts to show up in organic SERPs or natural LinkedIn. Brand is the sustainable competitive advantage that performance alone never delivers.
I work with tech and SaaS companies that understand that dynamic: combine disciplined performance with branded content that builds authority (Mailchimp Studios, Stripe Press, HubSpot Academy as references), differential positioning vs the competition, honest attribution beyond last-click, account-based marketing for strategic accounts. Without abandoning growth — completing it.
Common combination: differential positioning, technical branded content that builds authority, growth marketing with judgement, serious attribution models, ABM for strategic accounts.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Before product-market fit, the priority is product. Premature marketing scaling is one of the most common and most expensive mistakes. I work with startups that already have PMF and need to professionalise marketing to scale — not before.
Brand isn't advertising — it's coherence and accumulated authority. High-quality branded content without television budgets, presence in trade media with judgement, technical content that earns respect. Mailchimp built brand before having the budget for it, and Stripe does it now at relatively contained cost.
More B2B than B2C. B2B SaaS and enterprise platforms are my area of greatest experience. For B2C tech (apps, consumer products) I work selectively on cases where the combination of brand + growth contributes especially.
The usual: GA4, Mixpanel, Amplitude for product; HubSpot, ActiveCampaign, Klaviyo for automation; LinkedIn Ads, Google Ads, Meta for acquisition; Hotjar for CRO. The tool is chosen per case, not by preference.
Yes. Much of the tech work is for Spanish companies with international ambition. Brand and acquisition strategy designed from day one for target markets (Europe, US, Latam). Localisation with judgement, not literal translation.
First session free of charge. Remote or in-person session. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.