Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Institutional communications with judgement. I work with public administrations (town councils, provincial councils, regional governments, island councils / cabildos), chambers of commerce, business associations and third-sector entities. Place branding, campaigns with a neuroscientific base, communications that respect the sector's codes without slipping into the institutional cliché.
The Spanish public sector invests heavily in communications but, in many cases, with inherited criteria that don't take advantage of the last two decades' advances in consumer neuroscience, multi-channel attribution or branded PR. The result: campaigns that aren't remembered, place brands that blend into each other, communications that the citizen never processes.
I work with public entities that want to change that: campaigns on health, road safety, promotion of local consumption, investment attraction, communication of services. Applying professional frameworks (eye-tracking on creative work, channel attribution models, branded content as an asset) and respecting the sector's codes (transparency, neutrality, universal accessibility, public procurement).
Common combination: public communications campaigns (health, road safety, promotion) with neuroscientific criteria, place-branding work for destinations, institutional communications with media planning and branded PR.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Yes. I have experience responding to public procurement procedures (negotiated, open, competitive tender) with strict criteria of transparency and compliance. I know the codes of Spanish public procurement and work within them.
Different codes. Public communications demand political neutrality, transparency, universal accessibility, prudence with data. But the professional tools (neuroscientific criteria, attribution models, branded content) are the same — and apply with their full value.
Particularly useful in health campaigns (vaccination, prevention), safety campaigns (road, domestic) and promotion (local consumption, tourism). Sectors where the message has to activate real behavioural change — and where neuroscientific criteria multiply effectiveness.
Yes. City brand, provincial brand, destination brand. It's work that combines strategy (positioning, audiences), creative (visual system, narrative) and operations (institutional rollout, stakeholder management, impact metrics).
I work within the typical economic frameworks of public procurement. I adapt scope to the available budget under the relevant procedure. For smaller entities with minor procurement, I work within affordable frameworks. For open procedures with larger amounts, proportional scope.
First session free of charge. Closed proposal within 5-10 days if we fit. Familiar with public-procurement timelines and formats.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.