Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
I work with retail chains, concept stores, specialist commerce and e-commerce that want to improve conversion, average ticket and retention. Serious omnichannel strategy, customer experience validated with neuromarketing, point-of-sale marketing, AI personalisation.
Spanish retail lives in permanent tension: e-commerce growing double digits a year, physical commerce suffering but not disappearing, omnichannel that everyone claims and few execute. Customers research online and buy in store, or the other way round, or both. The brands that win are those that treat both channels as a single system — not as separate silos.
I work with retail brands that want to resolve that tension well: omnichannel strategy with honest metrics (not ‘ROAS by channel’), customer experience designed with neuroscientific criteria, point-of-sale marketing that communicates brand, AI personalisation in e-commerce, retention and loyalty with serious gamification.
Common combination: omnichannel strategy with integrated metrics, customer experience validated with neuromarketing, point-of-sale marketing with judgement, AI personalisation in digital channels.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Integrated attribution models that trace the customer across web, physical store, app, OTAs where applicable. Without that unified framework, each channel ‘defends’ its own metrics and investment is misallocated. I work on the technical setup (GA4, server-side, physical-store integration) so attribution reflects reality.
Yes, for brands that bet on differential experience. Generic retail (same as online but worse priced) is doomed. Retail with experience, advice, events, community — that grows. The difference between ‘a shop’ and ‘a point of sale’ is in the proposition.
Yes. Personalisation in e-commerce (adaptive homepage, recommendations, offers) delivers measurable returns. Serious personalisation requires enough volume and technical willingness — for mid-sized and large retail it's a key lever. For small operators it may be premature.
Yes. Loyalty programmes with real behavioural criteria (not just ‘points per purchase’), serious gamification, personalisation of treatment by value. It's one of the areas where well-worked retail gets high returns without additional acquisition cost.
Especially. Regional chains have asymmetric advantages (real proximity, customer knowledge, agility) over national giants. Serious marketing amplifies those advantages — local differentiation is a competitive field where the regionals win if they play well.
First session free of charge. Store visit if you're nearby. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.