Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
A sector with excellent product and minimalist traditional marketing. I work with industrial companies — automotive, machinery, components, manufacturing, chemicals — that want to move from anonymous supplier to recognisable technical brand. Serious B2B, long cycles, measurable ROI.
Spanish industry — automotive, machinery, components, chemicals, food processing — has internationally competitive technical product but practically non-existent brand. The historical reason is understandable: companies that have spent decades selling through B2B commercial relationships, with product that ‘sells itself’. But B2B buyers have changed: they look for information, authority, technical authority, transparency, even before talking to a sales rep.
I work with industrial companies that want to close that gap: positioning work that defends real technical value, branded content that builds sector authority (whitepapers, technical cases, presence in trade media), qualified lead generation with LinkedIn Ads and technical SEO, trade-show and event plans built around measurable ROI. Without abandoning the traditional sales model — complementing it.
Common combination: positioning work that defends technical value, technical branded content to build authority, qualified lead generation with LinkedIn and SEO, account-based marketing for strategic accounts.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Yes, and increasingly so. B2B buyers are people with digital habits (Google, LinkedIn, trade press, technical case studies). Without a professional presence on those channels, you lose visibility even to people actively searching for you. Industry is where banking or retail were ten years ago — and it pays to move sooner rather than later.
A serious measurement framework covering the full funnel, not just closed sales. KPIs per stage: qualified traffic, leads, MQLs, SQLs, opportunities, close. With honest multi-channel attribution models, you understand what each channel contributes at each stage — even in long cycles.
No — it multiplies them. Sales people supported by serious marketing (qualified leads, technical materials, published case studies, company reputation) close more and better. The classic ‘sales vs marketing’ friction in industry dissolves when both work over the same measurable funnel.
Yes. Account-based marketing for large accounts with specific potential: personalised content and proposals for a handful of accounts with very high potential value. Especially useful in industry with large ticket sizes and complex buying committees.
A pre-evaluation framework (objectives, audience, cost per qualified contact, defined KPIs) and a follow-up framework (leads generated, opportunities, contracts won). Well-planned trade shows remain one of the most profitable channels in industrial B2B — poorly planned ones are budget sinks.
First session free of charge. On-site meeting at the plant if you're nearby. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.