Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
The sector with more history and less marketing professionalisation than any other. I work with premium and boutique wineries in DO Ribera del Duero, Rueda, Cigales, Arlanza and others. Serious positioning, narrative that respects the terroir, packaging that sells without slipping into cliché.
Spain has the largest vineyard surface in the world and is one of the largest wine producers. However, in value per hectare and per bottle, we sit well below France or Italy. The difference is not in the product — it's in marketing, brand and narrative. The vast majority of Spanish wineries, even premium ones, still communicate as if we were in 1995.
I work with wineries that want to change that: from packaging redesign with neuroscientific criteria, to branded content that builds oenological authority, to export strategies for premium markets (US, UK, Asia). I know Burgos's Ribera del Duero and the Rueda area in detail — and I respect the sector's cultural code without falling into cliché or generic marketing.
Common combination: strategic positioning that defines narrative territory (beyond ‘tradition’), packaging validated with eye-tracking, branded content that builds brand authority, and an export plan for premium markets.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
I grew up in Aranda de Duero, the epicentre of DO Ribera del Duero. I know the families, the cooperatives, the winemakers, the social codes of the sector. That means I don't arrive to learn — I arrive already knowing. For a winery, that factor saves months of work and avoids costly mistakes.
I adapt the scope to the size and moment of the winery. A boutique winery producing 100,000 bottles/year fits manageable budgets; a premium winery with larger output and export ambitions scales up. The first session defines what's feasible in your case.
Yes. I've worked with wineries in Rioja, Toro, Bierzo, Galicia and international markets. The area where I have the most density is Ribera del Duero, due to proximity and network, but the method and cultural sensitivity apply to any wine region with its own specifics.
Yes, as a strategic part of the marketing work. Export plan design, identification of premium target markets, brand adaptation by market, coordination with distributors and opinion leaders. For the logistics piece, I work with specialist consultancies.
Yes. Cooperatives have particular dynamics (collegial governance, collective identity, cooperative member-market relationship). I've designed strategic plans for several Castile-and-León cooperatives that have professionalised their marketing while keeping their collective essence.
First session free of charge, no sales pitch. Winery visit if you're nearby, digital session otherwise. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.