Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Sectors where the decision is made with the head but trust is built in the gut. I work with regional banks, credit cooperatives, mutuals, insurers and financial institutions that want to build trust beyond the product. Branded content as an asset, not as decoration.
Banking and insurance are sectors with increasingly similar products (regulation, easy comparison, digital distribution) and increasingly difficult differentiation. The only sustainable advantage is the brand: accumulated trust, recognised authority, perception of proximity and competence. And that brand is built with time and method — not with tactical campaigns.
I work with financial institutions that understand marketing as a long-term asset. Branded content that educates the customer (BBVA's Aprendemos Juntos, Santander's Cuánto), neuromarketing applied to digital UX and in-branch experience, positioning that differentiates regional banks from national giants, communications that respect the sector's code without slipping into the generic.
Common combination: branded content as an asset (educational, cultural, social), neuromarketing applied to optimise digital UX and in-branch experience, institutional communications and reputation built with judgement.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Particularly well. The best-known Spanish branded content cases are from banking: Aprendemos Juntos (BBVA) and Cuánto (Santander) are international references. Banking is a sector where building authority and emotional connection pays off over the long term more than any promotional campaign.
I work with institutions of all sizes. A regional credit cooperative committed to professionalising marketing fits manageable budgets. A national bank with integrated campaigns scales accordingly. The scale adapts — the method is the same.
Yes, frequently. The financial decision is among the most cognitive and yet also the most emotional (risk, trust, future). Eye-tracking on web, facial coding on adverts, implicit brand testing — all have clear application in the financial sector.
Through real proximity, sector specialisation and commitment to the territory. Regional banks have asymmetric advantages (relationships, customer knowledge, agility) that the giants don't easily replicate. Serious marketing amplifies those advantages — it doesn't imitate them.
Available to clients on a retainer basis. Banking and insurance are sectors particularly exposed to reputational risk (regulation, operational incidents, public perception in moments of tension). A pre-drafted crisis plan plus professional handling when something flares up.
First session free and confidential. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.