Automated flows that make the most of your contact base instead of burning it. Lead nurturing, scoring, reactivation, retention, CRM integration. Serious automation isn't scheduled spam — it's relationship at scale.
You have 10,000, 50,000 or 200,000 contacts you never recontact. Every month that passes is value evaporating — with sales focused on new leads instead of the base.
Marketing dedicates 4-8 hours/month to putting together the newsletter. That's initial configuration work, not eternal operations. Automation frees that time for strategy.
Your leads take 3-6 months to mature. Without automated nurturing, sales loses them by simple oversight. A good system keeps the conversation alive without manual effort.
You capture new customer and never sell them a second purchase. Retention automation (post-purchase, win-back, cross-sell) multiplies LTV without additional acquisition cost.
I review your CRM, email platform, forms, database, integrations. I detect duplicates, inactives, tracking gaps and GDPR (RGPD in Spanish/French) consent gaps.
I identify the 3-5 flows with the highest return: welcome, lead nurturing, reactivation, post-purchase, birthday, dormant segment. Each flow with its KPI.
Building flows in your platform (HubSpot, ActiveCampaign, Klaviyo, Mailchimp, Salesforce). Integration with CRM, web, e-commerce. A/B tests from day one.
Scoring system that prioritises leads by temperature. Internal governance (who handles what, compliance criteria, unsubscribe protocols). Without this, automation ends up as spam.
Well-done automation doesn't replace the team — it multiplies their capacity. Concretely:
Recurring tasks (newsletter sending, abandoned cart follow-up, event reminders) become automatic. Marketing recovers 30-50% of its time for strategy.
A nurtured lead converts 2 to 4 times better than a cold lead. Automation makes that nurturing possible at a scale no sales rep could sustain manually.
Post-purchase flows (cross-sell, upsell, retention) raise LTV between 15 and 40% without additional acquisition cost. It's the highest ROI in digital marketing.
Each flow brings data: opens, clicks, conversion by segment, optimal sending moment. The system learns and tunes itself if you govern well.
Initial audit removes duplicates, inactive contacts, dirty data. Your base is a real asset, not an inflated dead archive.
Consents managed properly, immediate unsubscribes, auditable records. GDPR well implemented is competitive, not burden.
Online store with massive base but no retention work. Win-back and cross-sell flows deployed in 10 weeks. LTV +32% in six months.
El marketing del cerebro es más predictible que el marketing de la opinión. — Ángel Ortega Castro
B2B platform with long sales cycle. Nurturing setup with 8 automated touchpoints. Lead-to-customer conversion +47%.
Winery with direct-to-consumer and hospitality sales. Two separate systems with their own scoring. B2B acquisition improved +60% without additional cost.
CRM, events, content, campaign history.
Trained or generative algorithm guided by rules.
Lead prioritised, content published, decision taken.
Marketing automation delivers value when there is a base, willingness to measure and operational discipline. These are the four scenarios where it pays back most:
You have thousands of contacts who only receive the occasional newsletter. Every month without automation is revenue left on the table.
Your 2-4 person team spends 60% of time setting up sends and maintaining lists. Automation frees those hours for real strategic work.
Sales registers leads but the CRM doesn't trigger automatic actions. It's an archive, not an operating system. Automation activates it.
Marketing generates leads, sales chases them 2 weeks and abandons them. Automation keeps the conversation alive throughout the customer's natural maturation cycle.
It depends on the case. For B2B SME with long cycle: ActiveCampaign or HubSpot. For e-commerce: Klaviyo or Mailchimp with Shopify/WooCommerce integration. For large organisations: Salesforce Marketing Cloud or HubSpot Enterprise. The platform is chosen by case, not fashion.
Only when applied badly. Serious automation respects the logic of relationship: value first, offer when appropriate, easy unsubscribe always. The difference between ‘spam’ and ‘valuable automation’ lies in the judgement of whoever configures it.
It's part of the work from day one. Granular consents, clear unsubscribe options, limited data retention, auditable records. Without well-applied GDPR, no automation is viable in Europe.
Yes — that's the idea. I design the system and train the team so they can iterate autonomously. If you need permanent support, we set it up as a light retainer — but the objective is self-sufficiency.
Yes. Today an SME can have serious automation with platform budgets of €50-150 per month + reasonable initial setup. The efficiency it brings justifies the investment quickly.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.