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Capability · Marketing

Serious marketing, no leaflets.

Branded content, applied neuromarketing, multi-channel attribution models and corporate identity. Marketing with judgement, data and method — not an agency selling packages.

Capability · Marketing

Marketing as a discipline, not as decoration.

Serious marketing requires combining three things: strategy with judgement, execution with quality, and measurement with honesty. I work each of these fronts — from one-off consulting through to running the full marketing function as an external lead.

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12 capabilities in marketing.

Shall we talk about your project?

First session free of charge. Tell me the context and, if we are a good fit, I'll prepare a tailored proposal within five working days.

Frequently asked questions

How does this apply to my SME?

It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.

What does it cost in 2026?

Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.

Which Spanish regulation applies?

BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.

How long does the implementation take?

Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.

Can I co-finance it with Kit Digital or Kit Consulting?

Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.

References: AENOR · BOE · ISO