Training programmes in neuromarketing for marketing teams, leadership, agencies and academic centres. Scientific rigour, practical application, no pseudoscience. The serious neuromarketing most courses don't teach.
In-house teams that decide creative, packaging, UX and campaigns. Knowing what neuroscience says about each decision changes the way you work.
Creatives, planners, account directors. Knowing neuromarketing brings weighty arguments to creative defence in front of the client — and improves the output.
CEO, general management, board members. Executive sessions to make decisions on investment in neuro research with judgement.
Universities, business schools, advanced vocational training. Recurring teaching block with real practical cases.
System 1 / System 2, unconscious decision, cognitive biases, neurological foundations. The essentials without turning it into a neuroscience class.
Eye-tracking, EEG, GSR, facial coding, implicit testing. What each measures, when it applies, how much it costs, how to interpret results without over-interpreting.
Advertising, packaging, UX, retail, experience. How to apply neuro principles to each area with judgement. Real cases analysed.
The limits of neuromarketing: what science actually says and what's sold as science without being so. Essential critical vocabulary.
Rigorous training in neuromarketing changes how the team decides and how it defends its decisions:
When you understand what each technique does, you stop paying for what doesn't apply. Negotiations with suppliers with judgement instead of in an information disadvantage.
The team discusses with a scientific base, not opinions. Defending creative work in front of client or leadership stops being aesthetic and becomes technical.
Vocabulary and judgement to identify when someone (supplier, guru, book) sells myths as science. Saves you from absurd investments.
The training combines theory with practical cases. The team leaves with concrete changes identified that they can implement in their own work straight away.
Marketing department + agency + leadership share vocabulary and references. Reduces noise in internal communication and with suppliers.
Teams trained seriously value their company more. It's a retention factor that serious companies take seriously.
6-person department in a B2B industrial company. Intensive programme with cases from the sector. Improvements in creative briefs and in defending creative work.
El marketing del cerebro es más predictible que el marketing de la opinión. — Ángel Ortega Castro
Regional agency with 20 people. Advanced programme with modules on application to UX and packaging. Clear competitive differentiation from other local agencies.
Official marketing master's with neuromarketing as a block. Combination of theory + real cases + debate. Consistently high student evaluations.
When I work on applied neuromarketing I'm not looking to hack brains. I'm looking to identify which nodes of the decision process are under-activated in your communications, and to reorder the message so the customer's brain processes it with the least possible effort.
Neuromarketing training makes sense in these four moments. It's where it pays off most — and where it tends to be most needed:
Before spending on eye-tracking or EEG, train the team to know what to ask, what to expect and how to interpret. Without training, first investments are wasted.
If creative defences are ‘I like it’ or ‘I think it will work’, training brings technical judgement that professionalises the conversation.
The market is full of pseudoscience dressed as neuro. Serious training is a vaccine against that — for the whole team, not just one person.
If suppliers speak to you in terms you don't master, you're at a disadvantage in any negotiation. Training levels and rebalances that relationship.
For teams: 8-16 hours over 2-4 sessions. For executives: 4 hours of executive keynote. For master's: blocks of 6-12 hours with practical cases. Format adapted to profile and desired depth.
No. I design content for marketing and leadership profiles without prior scientific training. Rigour isn't sacrificed — but the language adapts to a professional, not academic, audience.
Depends on format, group size, location and recording rights. A closed session for a team fits reasonable budgets. For recurring programmes in educational centres or master's, special conditions. Ask me for a quote.
Yes — if you want. Closed company training adapts with cases from the client itself: neuro analysis of your packaging, your website, your campaigns. Brings far greater value than generic cases.
Yes. Presentation with the client's brand, recommended bibliography, glossary, basic neuro audit template. Actionable material so the team can keep applying after the training.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.