Intensive training sessions with open enrolment on specific topics: applied neuromarketing, strategic branded content, attribution models, executive personal branding. Compact format, small group, certificate of completion.
Marketers, brand managers, communications directors, consultants. Experienced people who want to improve their judgement on a specific topic.
Startup or SME founders who take on marketing in their company. Sessions designed so they can apply what they've learned by the following Monday.
CEOs, COOs, financial and sales directors who need to understand strategic marketing without becoming marketers.
People coming from another discipline who are training in marketing — or those who've been out of the sector for years and need to catch up quickly.
Before the session, brief questionnaire to understand attendees' profile and expectations. This lets me calibrate the session without generalising.
Three to six structured hours: brief conceptual framework, concrete cases, applied exercises in small groups, debate.
Recommended bibliography, downloadable frameworks, applicable templates. The session continues at home with whatever each attendee wants to go deeper on.
Attendees who wish have access to a group follow-up Q&A session the following month, to resolve questions that arose in applying it.
A well-designed masterclass is worth more than a long course that's poorly structured. What this format offers:
Without the dispersion of long courses. You concentrate one day and leave with judgement on a specific topic.
The small group lets attendees get to know each other. Many professional collaborations are born in these sessions.
The exercises use your own projects or cases. Learning moves from theory to practice before the session ends.
Small group = concrete questions, precise answers. Impossible in mass webinars or online courses without presence.
Signed certificate of completion, valid for LinkedIn and personal or company training plans.
An afternoon of applied learning is worth more than many long courses. The investment is within reach of any active professional.
4-hour masterclass with real cases from the last three years. Four editions sold out in Valladolid, Madrid and Las Palmas.
El marketing del cerebro es más predictible que el marketing de la opinión. — Ángel Ortega Castro
3-hour session analysing paradigmatic cases (BBVA, Santander) with proprietary framework. Applicable to any sector.
Intensive 6-hour workshop for digital marketing professionals. Real GA4 setup + attribution model structuring.
Masterclasses are intensive and compact: to take advantage of them, it pays to arrive with some base. These five readings — all available as short essays or long-form articles — prepare the ground and let us add perspective in the room rather than clarify terms.
An open masterclass works well when you're in one of these four professional moments:
You've been a while without going deep on a specific topic and need to catch up with the best time/learning ratio.
Your company is going to invest in a campaign, hire an agency, launch a product. A masterclass gives you judgement to decide better.
Before investing in a long training programme, a masterclass confirms whether the topic interests you enough.
Accumulating quality masterclasses on LinkedIn makes a difference. Better intensive, cited training than online courses without brand.
I programme between 4 and 8 masterclasses per year, in Valladolid, Madrid, Las Palmas and online format. Updated calendar in the training section of the website. Sign up to the newsletter to receive priority notifications.
Almost the same. In-person interaction always adds value — networking, smoother group exercises, atmosphere. But the online versions are designed to preserve 85% of the value in remote format with camera and mandatory active participation.
Masterclasses have a fixed rate published per edition. Range between €250 and €600 per person depending on duration (3-6h), format (online/in-person) and location. Reduced rates for students, the unemployed, and members of business associations.
Yes. If a company wants to reserve seats in bulk (8+ people) I offer a group rate. For fully customised programmes, in-company format is better (separate page).
Online editions are recorded and attendees have access for 90 days for review. In-person sessions aren't recorded in full out of respect for the group dynamic, but attendees receive the final slides and an executive summary.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.