Bespoke training programmes designed for your team, with real cases from your sector and direct applications to your products and markets. Not off-the-shelf training — a method adapted to your reality.
Marketing managers, brand managers, performance, content. A programme that gives strategic judgement and shared vocabulary.
B2B sales people, key account managers, sales force. Application of consumer-neuroscience principles to the sales conversation.
Closed sessions for senior leadership. Strategic trends, what's changing in marketing, how to decide better with up-to-date criteria.
Communications directors, PR managers, press teams. Branded content, storytelling, corporate brand and measurable reputation.
Session with leadership or HR to understand objectives: what you want the team to take away, where the gaps are, what the starting level is.
I build the agenda with cases from your sector and, where possible, anonymised real data from your company. Flexible duration.
In-person sessions at your offices or an external room. Mixed format: brief theory + cases + applied exercises in small groups.
If the programme includes follow-up, check-in sessions at 30 and 60 days to resolve application questions on real projects.
In-company training has a measurable return when designed with judgement. This is what happens when it works:
Reduces friction in meetings, clearer briefs, fewer misunderstandings between marketing and sales.
The team distinguishes what is tactic and what is strategy, what metric matters and what is noise.
The exercises are done on the team's real projects. Application isn't theory — it starts in the room.
Professionals value companies that invest in their development. Training is a lever for retention and attraction.
An external view with experience in other sectors brings ideas the team, from inside, was no longer seeing.
Before/after indicators, post-training survey, 90-day follow-up. Training stops being an expense and becomes an investment.
Intensive three-day programme on neuromarketing applied to wine and brand storytelling. 18 participants, 9.4/10 evaluation.
El marketing del cerebro es más predictible que el marketing de la opinión. — Ángel Ortega Castro
Programme delivered in fortnightly sessions on branded content and neuromarketing for banking. Applied to real campaigns in progress.
6-hour session with the management committee on how the mass-consumption consumer decides. Cases from the company's own market.
Each in-company programme is delivered with a bibliography curated for that sector and that team. These are the five titles that recur most — regardless of sector — because they give the theoretical base any marketing professional should share with the rest of the team.
In-company training contributes more than other formats in four specific situations:
You've grown fast and the new team doesn't have the strategic base you need. In-company training levels things up quickly.
You're going to open a new line of business, internationalise or change channel. Training the team in the right direction before making the move saves many mistakes.
Two teams with different cultures. A shared training helps build common vocabulary, method and criteria.
HR plans an annual or quarterly training day. A bespoke programme makes a difference compared with off-the-shelf training.
Applied neuromarketing, branded content, brand strategy, positioning, attribution models, marketing in specific sectors (wineries, hospitality, banking, agri-food), consumer neuroscience applied to UX and sales. If the topic fits my area, I design it bespoke.
For masterclass-type sessions, groups of up to 40 work well. For programmes with practical exercises and dynamics, better between 8 and 20. Larger groups can be split into parallel modules.
Both formats available. In-person always recommended when possible — the learning is better. Remote when teams are distributed or budgets constrained. For longer programmes, mixed format: in-person kick-off + remote follow-up.
I issue a signed attendance certificate. For programmes requiring official accreditation (FUNDAE, university credits) I work with accredited entities that validate the programme.
Yes. I have programmes adapted to small teams (5-10 people) with contained budgets. What matters isn't size — it's the willingness to invest in strategic judgement.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.