Talks on applied neuromarketing, branded content and consumer decision-making for sector congresses, corporate events, business associations and academic centres. Rigorous content, real cases, no boring PowerPoints.
Marketing, communications, retail, agri-food, banking, hospitality, health. Keynotes adapted to the sector with real cases from the sector itself.
Sales conventions, annual kick-offs, strategic offsites, executive committees. Talks that align the team around a single idea.
AEDIPE, Dircom, marketing clubs, sector associations, chambers of commerce. Training sessions with a provocative angle.
Marketing master's, MBAs, executive programmes. Sessions that combine academic rigour with examples from the real professional world.
We discuss the event, audience, the organiser's objectives and the message that should land. Without this, any talk becomes generic.
I build the talk with cases relevant to your audience. Your sector, your competitors, your examples. I adapt duration and format (keynote, fireside chat, short workshop).
If the event is important, we run a pre-review session with the organiser. Carefully crafted visual material, not filler PowerPoint.
Live talk with structured Q&A time. If of interest, parallel session in a small committee with leadership.
Talks the audience remembers and the organiser can defend in front of their committee share six ingredients:
Each talk defends one thesis and carries it to the end. Everything else are examples and nuances that reinforce it.
If the audience is from banking, the cases are from banking. If it's agri-food, same. Real personalisation, not generic.
Academic citations when appropriate, real metrics from published cases, no pseudoscience or neuromarketing myths.
Rhythm, surprises, contrasts, dry humour when it adds. The form matters as much as the substance.
The audience leaves with two or three concrete ideas they can apply the next day, not with vague theory.
The Q&A isn't choreographed. I answer what comes up and, if I don't know, I say so. The audience notices — and appreciates it.
Opening keynote at a retail transformation day for a national retail association. 320 attendees, 9.1/10 evaluation.
El marketing del cerebro es más predictible que el marketing de la opinión. — Ángel Ortega Castro
Internal session for the sales force of a leading agri-food company. 80 attendees, 90-minute session + parallel workshop.
Recurring teaching block on the official marketing master's. Combination of theory and real cases with group discussion.
My talks are not inspirational without foundation. Behind each idea there is a specific bibliography. These five books are the ones I cite most and the ones I most recommend to attendees who want to go deeper after the event.
A well-designed talk delivers more than a long training session if it fits the moment of the event and the audience. These are the scenarios where it pays off most:
A congress, a convention or a kick-off calls for an opening talk that sets the tone and ambition of the rest of the programme.
When a team has spent a long time operating tactically and needs a strategic jolt before planning the next quarter.
A speaker with a clear thesis and recognisable positioning is a selling point for the event itself in front of members and sponsors.
Master's and MBAs that value bringing in active professionals who provide the applied angle missing from pure academia.
Applied neuromarketing, branded content and brand storytelling, attribution models and advanced analytics, brand strategy for family businesses, marketing in specific sectors (wineries, agri-food, hospitality, banking), consumer neuroscience. If the topic fits my area, I respond within 24 hours with a proposal.
It depends on the event: size, location, duration, exclusivity, recording rights. Fees for private corporate events differ from those for non-profit associations or public universities. For educational entities and third-sector events I apply special conditions. Ask me for a specific quote on the form and I'll reply within 48 hours.
Yes. English at professional fluency for international conferences. French and German for more commercial or presentation contexts. For extensive technical keynotes in French/German please request it in advance to prepare the version well.
The fee usually includes travel within Spain (except international and long-distance trips). For events in the Canary Islands or international destinations, the cost of travel and accommodation is invoiced separately to the organiser.
Yes, with prior permission. For internal corporate distribution, usually at no additional cost. For public distribution (YouTube, educational platforms) we discuss the rights up front — it depends on the value the recording has for your organisation.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.