Teaching blocks in marketing master's programmes, MBAs, executive programmes and universities. I bring to the programme the perspective of an active professional who combines academic rigour with cases from the real world.
Thematic blocks in neuromarketing, strategy, branded content. Combination of theoretical framework and discussion of recent real cases.
Strategic marketing sessions aimed at senior profiles. Emphasis on management decision-making and metrics that matter to the CEO.
ESIC, EAE, IE, ESADE and similar. Programmes with a practical vocation that need active professionals in the faculty.
Digital marketing, branded content, sales management. Practical contribution for profiles entering the labour market.
I review the centre's full programme to understand where my block fits. Avoids overlap with other lecturers and takes advantage of synergies.
I build the block mixing theoretical framework (readings, frameworks) with contemporary cases analysed with rigour. Bibliography updated each year.
In-person classes with ample space for case discussion. Students work in groups on real situations. Avoids the lecture-only monologue.
Assessment design coherent with the learning (applied work, not multiple-choice exam) and availability for tutorials with motivated students.
What distinguishes a quality teaching session from one more lecture:
Rigorous theoretical framework with updated academic citations. No improvisation or personal opinion dressed as theory.
Cases from the last three years of real professional life, analysed with the academic depth they deserve.
I still work with real clients. That shows in the classroom — the examples are alive, not embalmed in textbooks.
I design sessions so students work cases in groups, not so they listen passively for 4 hours.
Bibliography reviewed each year with readings that genuinely add value to the student, not filler to pad out the programme.
For students who want to go deeper, open tutorials. For some, those have turned into ongoing professional mentorship.
Recurring teaching block on the official marketing master's of a public university. Annual programme reviewed by the academic committee.
El marketing del cerebro es más predictible que el marketing de la opinión. — Ángel Ortega Castro
Intensive sessions on an executive MBA with senior profiles. Final case with a simulated committee presentation dynamic.
Practical branded content block in higher vocational digital marketing courses. Visible results in students' final projects.
My teaching blocks in master's and MBAs combine academic theory with real cases. This is the base bibliography I hand out at the start of the block — readings most students can manage between sessions, and which serve as a frame for classroom discussions.
If your centre fits one of these four profiles, we can talk about collaboration:
You need lecturers who still work with real clients and bring recent cases, not only pure academics.
You value sessions where students work on real cases and leave with applicable tools, not just notes.
Master's, MBAs, executive programmes where students already have a base and need to sharpen strategic judgement and specific disciplines.
You move between in-person and online, formal training and short workshops. I adapt the format to your structure.
I have recurring collaborations with public and private universities in Castile and León, national business schools with presence in Madrid and Barcelona, and private higher-education centres. Specific list shared in the first conversation.
I usually take on between 8 and 30 lecture hours per programme and academic year. Larger blocks are possible if they fit the year's calendar. Multi-year commitment when the centre and I fit well.
For official university programmes, I have the qualification and professional experience required by the accreditation system. For private programmes, schools value my professional track record and publications. Supporting documentation available on request.
Yes, for topics within my area of specialisation (neuromarketing, branded content, brand strategy, attribution). I've supervised master's final projects that received academic recognition.
I apply specific conditions for the education sector, different from those for private corporate events. Public universities and centres with a social purpose have adapted rates. Ask me for a specific proposal and we'll design it.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.