Corporate communications work with strategic judgement: positioning before media, crisis management, branded PR, institutional presence, relationship with stakeholders. It isn't sending press releases — it's building authority and reputation.
Growth requiring public narrative: new investments, expansion, important milestones. Without serious communications work, those milestones aren't strategically leveraged.
Organisations with clear purpose and solid positioning that deserve visibility as sector reference. Branded PR converts that asset into media visibility.
Regulated sectors, large companies, organisations that may face crises. Having professional communications reduces the cost of any future crisis.
City councils, chambers, business associations, foundations. Institutional communications with judgement that goes beyond the ‘press release per event’.
Analysis of current media coverage, social presence, stakeholder perception, identified risks. Documented starting point.
Definition of defensible thesis: what we say, in which territories, before which publics. Mapping of relevant media and journalists with relationship plan.
Regular work: notes with editorial judgement, proposals to media, interview management, spokesperson positioning, sector events, presence before stakeholders.
Availability for incidents. Pre-written crisis plan. Professional management when something breaks. The difference between managed crisis and exploited crisis.
Well-worked communications is a long-term asset. Concretely:
Regular media coverage in sector outlets turns the brand into a reference. Journalists call to ask for opinion, not only to announce.
A customer who arrives with known brand and prior reputation converts better and at lower cost. Serious communications is the most profitable marketing investment in the long run.
A brand with good prior reputation resists crises much better than an anonymous brand or one with ambiguous coverage. Preventive investment saves a great deal if an incident arrives.
Regular media coverage in sector outlets attracts qualified candidates. Reduces cost and improves selection quality without additional effort.
Presence in sector forums, regulatory debates, public conversations. The brand has a voice where decisions affecting the business are taken.
In corporate transactions (sale, merger, investment), reputation is a valuable asset. A company with good media coverage is valued far more than an anonymous one.
Premium winery without media presence despite excellent product. Continued work of 18 months with sector and general media. Significant coverage and recognition in international competitions.
El marketing del cerebro es más predictible que el marketing de la opinión. — Ángel Ortega Castro
Industrial company with minor environmental incident. Professional crisis management for 6 weeks. Controlled coverage, reputation preserved, team learned methodology for future incidents.
Chamber with reactive and low-visibility communications. 24-month plan with positioning as sector reference. Sustained coverage, improved relationship with members.
Governance framework and quarterly priorities.
Operational translation with KPIs and owner per initiative.
Day-to-day campaigns, content and measurement.
Communications and PR work delivers particular value at these four moments:
Growth that deserves public narrative (new investments, milestones, important contracts). Without serious communications, those milestones go unnoticed or are badly told.
Sectors where crises can break (industrial, healthcare, food, financial). Preventive professional communications reduces the cost of any future incident.
New plants, social milestones, internal transformations that deserve visibility. Media coverage multiplies the internal and external impact of any project.
CEO, founder, managing director who deserves visibility as sector reference. Building a spokesperson is done with plan and time — not improvising.
I work with strong editorial judgement. I don't send template notes — I design content and proposals with value for the outlet. My network is selective, not mass. I work with fewer clients and with more depth than a traditional agency.
Qualified coverage (not quantity), share of voice against competitors, presence in strategic outlets, qualified leads arriving via coverage, institutional milestones. Serious measurement framework defined at project start.
Yes, with selective focus. Sector outlets specialised in the client's target markets. For broad international coverage I collaborate with correspondents and partner agencies in specific markets.
Monthly retainer adjusted to activity and intensity. For an SME with moderate media activity it fits within manageable budgets. For organisations with high activity (listed companies, regulated sectors) it scales proportionally. We discuss in the first session.
Yes. For retainer clients, pre-written crisis plan and 24/7 availability for incidents. Professional crisis management is among the situations where the service's value is most visible — and most differentiating.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.