Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
I work with SMEs that want serious marketing without having to hire a full department or pay large-corporation fees. Strategy, coordinated execution, the same method with budgets adapted to the SME's scale.
SMEs in Spain account for 99% of the business fabric and the bulk of national employment. However, serious marketing has historically been the territory of large companies — SMEs have had to settle for improvised marketing, mediocre agencies, or no marketing at all. That gap has narrowed in recent years: more accessible tools, professional judgement available at reasonable scale, AI that multiplies productivity. Today an SME can have serious marketing on a contained budget — the hard part is choosing well where to invest.
I work with SMEs across different profiles: family business in generational handover, scaleups with recent traction, professional firms with growth ambitions, agri-food producers with their own brand, boutique wineries, specialist commerce with identity. The strategic method is the same I apply with large enterprises — what changes is depth, scope and budget. A well-managed SME with serious marketing competes against much larger structures with surprising success.
Light but rigorous strategy and positioning, branded content adapted to resources, applied neuromarketing in accessible format, AI to multiply productivity, external marketing department as a continuity solution.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Yes, with judgement. The difference between serious marketing and generic marketing isn't in the absolute budget — it's in the method and prioritisation. An SME with a well-invested contained budget gets results well above an SME with a similar budget invested poorly.
I work with SMEs from a certain size that justifies professional investment in marketing. For micro-businesses and freelancers without structure, training in basic tools usually makes more sense than hiring consultancy — and I'm honest about that in the first session.
Usually companies with between 5 and 50 employees and turnover from a certain level. In that range, professional marketing starts to have clear returns and the SME has enough structure to implement and maintain what's built. Below that, I usually recommend other routes.
A simplified but serious framework: 3-5 key KPIs aligned with business objectives, quarterly measurement, adjustment based on data. Without this, SME marketing is an act of faith. With this, it's an informed decision — even on a limited budget.
Especially. Family businesses are an important part of the Spanish SME fabric and have particular dynamics (governance, inherited identity, generational handover). Marketing in family business demands respect for the legacy alongside professionalisation for the next stage — a combination that requires experience.
First session free of charge. In person or video. Proposal adapted to your scale within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.