Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Mid-sized enterprises are the best fit for serious marketing: enough size to invest, agility to execute, viable international ambition, and a clear need to professionalise beyond intuitive marketing. I work with mid-sized companies that want to build brand and grow with judgement.
The Spanish mid-market — companies between 50 and 250 employees, with significant turnover — is probably the segment where serious marketing adds most value. They have enough size to invest, operational agility the big ones no longer have, increasingly viable international ambition, and most of them carry marketing designed for an earlier phase — functional when the company was small, insufficient now that it operates at another scale.
I work with mid-sized businesses across different profiles: industry with export ambitions, premium agri-food in international expansion, wineries with mid-to-high production and international markets, hospitality and dining with multiple units, consolidated professional services, B2B SaaS in growth stage. Usual combination: positioning work that prepares the next level, a 12-18 month marketing operating plan, branded content as a brand asset, international marketing with per-market plans, external leadership if they don't have an in-house CMO or complement to the in-house team if they do.
Deep strategy and positioning, 12-18 month operating plan, branded content, international marketing, external leadership or complement to the in-house team, executive scorecard.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Compatible. If you have an in-house CMO, I complement as a specialist in specific areas (branded content, neuromarketing, attribution, AI, international marketing) and as a high-level strategic sparring partner. If you don't have a CMO, I work as an external department or as interim CMO depending on your need.
Yes, frequently. International marketing for mid-sized companies with specific target markets: market analysis, brand and narrative adaptation by country, adapted acquisition plan, coordination with local distributors and opinion leaders. It's one of the areas where we contribute most to mid-sized enterprises.
Fixed monthly cost adjusted to scope and intensity. For a mid-sized company with active serious marketing, manageable budgets that are a fraction of the cost of a senior in-house CMO. Delivers senior dedication with a supplier network and zero headcount overhead.
Yes. In mid-sized family business, the strategic marketing conversation usually involves ownership and the board. My role includes professional reporting to those forums, justification of investments, defence of the plan in front of stakeholders not directly operational.
Usually 2-5 years. Mid-sized companies need time to implement marketing transformations — and cumulative return shows from the second year onwards. Short relationships (6-12 months) tend to be for specific delimited projects (launch, internationalisation, deep change).
First session free of charge. In person or video. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.