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Marketing consultant in Spain

Marketing consultant
in Spain.

Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.

Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.

I work with Spanish companies across all geographies and sectors. Main base between Castile and León (Valladolid, Burgos, Aranda) and the Canary Islands (Las Palmas), with projects taken on anywhere in the country. Same methodology and rigour regardless of the client's location.

The Spanish market

A diverse and complex market with underused brand.

Spain is one of Europe's most diverse markets in sector terms: the world's fourth tourism power, a leader in premium agri-food (wine, olive oil, Iberian ham, preserves), manufacturing industry with international presence (automotive, machinery, chemicals), banking with relevant global share, sophisticated professional services. Despite that diversity and strength, most Spanish brands — even the strongest in product terms — still have brand ground to make up. Compared with France, Italy or the United Kingdom, Spain generates less value per kilo exported, less perceived premium, less defensible brand.

I work with companies across Spain that want to change that dynamic. Wineries in Ribera del Duero, Rioja, Toro, Bierzo, Galicia, Penedés. Agri-food in Andalusia (olive oil, Iberian ham), Cantabria (preserves), the Levante region (citrus), Castile and León. Industry in Madrid, Catalonia, the Basque Country, Valencia, Castile and León. Hospitality on the Costa del Sol, the Costa Brava, the Canary Islands, the Balearic Islands, cultural cities. Banking and services in Madrid and Barcelona. The method and rigour are the same anywhere in the country — what changes is the cultural and sector code, and for that I bring familiarity when possible or work with local interlocutors when needed.

Services across Spain

Full services for Spanish businesses.

Strategy, positioning, branded content, applied neuromarketing, attribution models, AI applied to marketing, in-company training and talks. Applicable to any sector and geography with adaptation to local codes.

Sectors with most national activity

Sectors where I work most at national level.

01

Wineries and premium wine across all Spanish DOs

02

Premium agri-food with export ambitions

03

Manufacturing and technical B2B

04

Hospitality and quality tourism

05

Banking, insurance and financial services

06

Regional and municipal public sector

Spain · productive profile

A diverse market with brand still to be built well.

Map · Spain SPAIN CANARY ISLANDS VALLADOLID BURGOS ARANDA DE DUERO
Frequently asked questions

What Spanish businesses ask me most.

Do you work with businesses outside Castile and León and the Canary Islands?+

Yes, frequently. The usual bases are in Valladolid, Burgos, Aranda and Las Palmas, but I take on projects anywhere in the country. For distant companies we combine an initial in-person visit with structured remote follow-up and occasional visits at project milestones.

Do you adapt the method to each region?+

The strategic method is the same — what gets adapted is the cultural code, the language and local sector benchmarks. For a project in Andalusia, Catalonia or the Basque Country, it pays to combine my view with local interlocution when it adds value. That flexibility is part of the service.

Do you work with international companies based in Spain?+

Yes. Foreign companies with a Spanish subsidiary or with the ambition to operate in Spain. The challenge in those cases is to translate their brand into the Spanish market without losing identity. I work with French, Italian, German and English-speaking companies on that transition.

What's your geographic limit?+

There's no strict limit. I work anywhere in Spain and, for companies with international presence, I also take on projects in target markets (Europe, Latin America, occasionally North America). The only thing that adjusts is the logic of visits vs remote, and that's agreed in the first session.

How many companies do you work with at once?+

A limited portfolio to guarantee dedication and depth. I work with a small number of clients in parallel. The quality of the work suffers if the portfolio is overloaded — and that's something I look after as a professional criterion.

Let's talk

Is your business in Spain?

First session free of charge, wherever you are. If we fit, closed proposal within 5 days. In person or remote work, as suits.

Frequently asked questions

How does this apply to my SME?

It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.

What does it cost in 2026?

Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.

Which Spanish regulation applies?

BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.

How long does the implementation take?

Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.

Can I co-finance it with Kit Digital or Kit Consulting?

Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.

References: AENOR · BOE · ISO