Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
Independent consulting in marketing, regulatory compliance (ISO, ENS, GDPR), digitization and B2B sales from Aranda de Duero (Castilla y Leon) covering all of Spain.
An archipelago with its own market: premium tourism in transformation, dining with distinctive gastronomic identity, traditional Canarian commerce with strong identity, and a growing tech ecosystem (digital nomads, ZEC). Regular base in Las Palmas, projects across all the islands.
The Canary Islands are undergoing a deep transformation: traditional mass tourism coexists with growing premium tourism (boutique hotels, gastronomic experiences, wellness resorts), the digital economy is attracting professional nomads from across Europe (Las Palmas has established itself as one of the continent's most recognised remote-work destinations), and a new generation of entrepreneurs is building brands with their own voice. The opportunity to differentiate from generic tourism marketing is enormous — and most Canarian projects still communicate as if it were ten years ago.
My proposition for Canarian businesses: brand strategy that respects local identity without caricaturing it (no cliché, no rootlessness), branded content that connects with international audiences (important for hospitality and premium experiences), neuromarketing applied to customer experience (key in hotels, dining and retail), serious attribution models for a complex tourism mix (OTA, direct, opinion leader, agency), and an acquisition plan for businesses serving digital nomads and remote professionals.
Same portfolio of services I apply in other territories, adapted to the productive fabric and cultural codes of the archipelago. Special focus on hospitality, dining and services for remote professionals.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
I've had regular presence in Las Palmas de Gran Canaria for several years. I work between Valladolid, Burgos, Aranda and Gran Canaria because the activity takes me to both territories. Distance matters less when there is method, commitment and real regular presence — not an occasional visit.
My Canarian base is Las Palmas de Gran Canaria. I've also worked on projects in Tenerife, Lanzarote and Fuerteventura. For those islands I combine an initial visit with structured remote follow-up and occasional visits at milestones. For La Palma, La Gomera, El Hierro and La Graciosa, mainly remote model with ad-hoc visits if the project justifies them.
Hospitality and premium dining clearly dominate. Projects with businesses serving digital nomads and remote professionals are also growing (Las Palmas has positioned itself as one of Europe's most important remote-work hubs). Canarian commerce and professional services complete the bulk.
I've built real familiarity with Canarian cultural codes through years of regular presence. That means respecting local identity (not applying mainland marketing as if it were the same market) while contributing the national and international perspective that's hard to maintain from inside.
Yes. I have experience with companies registered in the Canary Islands Special Zone (ZEC) with a technology or services focus. International marketing under specific tax frameworks, talent acquisition, positioning toward mainland and European markets.
First session free of charge. In person in Las Palmas or video, whichever you prefer. If we fit, closed proposal within 5 days.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.