Place branding with professional judgement: city brand, district brand, provincial brand, tourist-destination brand. For town councils, provincial councils, regional governments and promotion bodies. Serious work that respects the codes of the public sector and steers away from generic tourism marketing.
Spain has a cultural and territorial density hard to find in any other European country. Each city, each district, each province has its own identity, history, gastronomic code, landscape, tradition. Yet the place brands projected outwards tend to converge on clichés (sun and beach, paella, flamenco) that dilute the real richness. For regions competing to attract quality tourism, professional talent, business investment and international events, that flattening is a serious strategic problem.
I work with public entities and promotion bodies that want place branding with judgement: territorial positioning vs comparable competitors, visual and verbal identity with personality, audience-segmented communication strategy (tourist, investor, talent, resident), stakeholder management (private sector, public sector, citizens), impact metrics that go beyond advertising impressions. Respecting public-procurement frameworks and the institutional logic of the sector.
Territorial positioning diagnosis, brand strategy, visual and verbal system, segmented communication plan, stakeholder management, impact metrics.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Yes. Experience responding to public procurement procedures (negotiated, open, competitive tender) with strict compliance. I know the codes and timelines of Spanish public procurement and I work within them.
Place branding is integral brand work — not just tourism promotion. It covers multiple audiences (tourist, investor, talent, resident, press), multiple channels and multiple objectives (not just ‘more visitors’). It has much more in common with corporate branding than with a tourism campaign.
With discipline and a lot of conversation. The main challenge of place branding is the plurality of actors: private sector, public sector, citizens, local press. The work includes co-creation sessions with stakeholders and governance mechanics so the brand has broad support — not just institutional.
Minimum 6-12 months for diagnosis, strategy, system and initial plan. Rollout and consolidation: 24-36 months. Serious place branding is a marathon, not a sprint. Strong place brands are built with sustained consistency — not with one-off campaigns.
I work with entities in Castile and León and the Canary Islands on place branding. Out of confidentiality, specific cases are shared in sessions under NDA. In the first session I can provide references for similar projects and measurable results.
First session free of charge. Closed proposal within 10 days, compliant with public-procurement frameworks.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.