Strategic support for executives, recognised professionals and sector experts who want to build personal brand with judgement. Positioning, media presence, own branded content, strategic LinkedIn, institutional presence. Not self-promotion — built authority.
The personal branding space is saturated with coaches, gurus and influencers who tell people to build their brand without having anything to say. The result: LinkedIn noise, self-referential content, inflated personal brands that don't stand up to scrutiny. But serious personal branding — for executives with defensible theses, experts with real authority, professionals with solid track records — does have a role in building both careers and businesses.
I work with profiles that want personal branding with judgement: CEOs and founders who need a recognisable voice to support their company, sector experts with real knowledge, professionals transitioning into public spokesperson roles, executives with institutional responsibilities. The approach combines positioning (what thesis you defend, what territory you occupy), own branded content (books, columns, podcast, video), strategic media presence (sector media, selective generalist), LinkedIn as the main channel and institutional presence where applicable.
Personal positioning, editorial plan for own content, media presence, strategic LinkedIn, public-speaking training where applicable, press communications management.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
Done badly, yes. Done well, no. Serious personal branding starts from defensible theses, real knowledge, solid track record. It's the projection of authority — not the invention of authority. If there's no substance behind it, no brand work can save the result over the medium term.
Yes. Most of the executives and experts I work with don't have a media profile when we start. The support includes building from zero (defining the thesis, first content pieces, first steps in media and on LinkedIn) with a 12-24 month plan.
Fixed monthly cost adjusted to dedication and ambition. For starting profiles, manageable budgets. For profiles with established presence and high institutional or media ambition, it scales accordingly. The first session defines realistic scope.
Serious personal branding requires the person's time — it can't be fully outsourced. The usual is 2-4 hours per month from the supported professional: interviews to produce content, supervision of publications, attendance at selected events. The external marketing team handles the rest.
A framework combining media presence (qualified coverage, citations, invitations), social presence (qualified LinkedIn reach more than vanity metrics), invitations received (events, talks, committees), career or business opportunities generated. Measurement adjusts to personal goals.
First session free of charge and confidential. If we fit, support proposal within 5 days.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.