I work with brands whose customer is the end consumer: retail, mass consumption, hospitality, dining, e-commerce, premium products. A fast decision but emotionally loaded, where brand decides the difference between ‘product’ and ‘preferred brand’. Rigorous application of consumer neuroscience.
B2C marketing lives in permanent transformation: the consumer researches online and buys offline (or vice versa), D2C brands compete with traditional retailers, OTAs erode hospitality margins, marketplaces dominate parts of e-commerce. In this context, brands with clear identity and differential experience win — commodity brands competing only on price lose, even if they sell a lot today.
I work with B2C brands that understand this: retail with judgement, premium brands with their own territory, hospitality with well-worked experience, dining with gastronomic identity, e-commerce with serious personalisation, consumer products with differentiated packaging and their own narrative. The usual combination: positioning work that defends mental territory, neuromarketing applied to packaging and experience, branded content that builds emotional connection, AI personalisation in digital channels, honest multi-channel attribution, loyalty programmes with behavioural criteria.
Strategy, positioning, applied neuromarketing, branded content, AI personalisation, point-of-sale marketing, loyalty and customer experience.
Diagnosis, positioning and a 12-month operating plan.
Editorial content that connects brand and person, with your identity.
Neuroscientific principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really generates each multi-channel sale.
Sessions for teams, trade associations and academic centres.
It matters more than ever. Commodity brands competing only on price end up competing with marketplaces at zero cost. Brands with clear identity and differential experience defend price and build loyalty. In B2C, brand = sustainable competitive advantage.
Frequently. Packaging (eye-tracking, semiotics), advertising (facial coding, EEG), in-store experience (GSR, ethnographic observation), digital UX (eye-tracking + implicit tests). B2C is where consumer neuroscience contributes most — and the decision is 90% emotional.
Yes, with an omnichannel focus. The separation between online and offline is increasingly artificial — the customer crosses both. I work with brands that integrate both channels with unified metrics and coherent experience.
Quality branded content without television budgets, presence on social with your own voice (not template), packaging with judgement (high impact-to-cost ratio), differential in-store experience, behavioural loyalty programme. Brand is built with consistency — not with expensive one-off campaigns.
Yes. Web personalisation (adaptive homepage, recommendations), email (subject lines, content by segment), advertising (adaptive creative). For B2C brands with significant traffic, personalisation is a conversion and AOV lever with measurable, fast returns.
First session free of charge. In person or video. Closed proposal within 5 days if we fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.