I work with companies whose customer is another company: industry, professional services, SaaS, technical distribution, engineering. Long cycles, buying committees, decisions that are both rational and emotional in equal measure. Serious B2B marketing that delivers real traction — not the generic B2B trend.
B2B marketing in Spain is going through a deep transformation. Traditionally the sector has leaned commercial rather than marketing-led — relationship selling, trade fairs, direct prospecting. But B2B buyers have changed: they research online before even speaking to a salesperson, share information with their peers, read reviews and published case studies, and weigh the supplier's brand before making a decision. B2B marketing today demands a serious digital presence, valuable technical content, earned sector authority, and coordinated sales enablement.
I work with B2B companies that understand this shift: industry, machinery, engineering, chemicals, professional services (law firms, consultancies, engineering firms), B2B SaaS, specialised distribution. The typical mix: positioning work that defends technical value, technical branded content that builds authority, qualified lead generation through LinkedIn Ads + SEO + branded PR, honest attribution models for long cycles, account-based marketing for strategic accounts, and sales enablement with materials sales teams will actually use.
Strategy with sector judgement, technical branded content, qualified lead generation through LinkedIn and SEO, account-based marketing, multi-channel attribution across long cycles, sales enablement.
Diagnosis, positioning and a 12-month operational plan.
Editorial content that connects brand and person, in your own voice.
Neuroscience principles applied to campaigns, UX and product.
External review of identity, value proposition and coherence.
Measure which channel really drives each multi-channel sale.
Sessions for teams, industry associations and education centres.
No. LinkedIn is an important channel (active B2B search, ABM, professional presence) but not the only one. Serious B2B marketing combines technical SEO, branded content, presence in industry media, trade fairs, ABM, email marketing and events. LinkedIn is one important piece — not the whole strategy.
A measurement framework covering the full funnel: traffic, leads, MQLs, SQLs, opportunities, closes. Each stage with its own KPI. Multi-channel attribution models that recognise the value of every touchpoint across the long cycle. Without this framework, B2B marketing is hard to defend — with it, it becomes defensible and optimisable.
Brilliantly. The major B2B branded-content cases (Mailchimp Studios, Stripe Press, HubSpot Academy) prove that sustained editorial content builds authority and meaningfully reduces CAC. For long-cycle B2B, branded content is one of the highest-ROI investments over the mid term.
Account-based marketing — marketing personalised to specific strategic accounts. It pays off when you sell to a limited set of high-ticket accounts (typical in enterprise SaaS, engineering, consulting). Instead of mass marketing, you concentrate effort on winning and nurturing the accounts that matter most.
Yes, it is part of the work. Coordination between marketing and sales so the sales team has useful materials (published case studies, presentations, ROI calculators, comparisons). Without that coordination, marketing and sales run in parallel instead of in sequence.
First session at no cost. In-person or video call. Closed proposal in 5 working days if we are a fit.
It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.
Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.
BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.
Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.
Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.